WISE APPROACH English

Are products manufactured with the right amount of energy and materials? What would happen if that amount would be reduced 20%? This is what the Japanese company Muji proposes after observing the devastation of personal belongings turning in waste in a few hours on the ground after the earthquake and tsunami. They decided then to cooperate not just with temporary solutions after the disaster, but with far-reaching proposals for the future life, by making us think about the consumption and production of products. In Japan there is an old saying that goes “eat in measure and defy the doctor”, and hence the new attitude of the Japanese company, a reflection that makes us think in the economic crisis and what we can do to buy and generate objects in a more responsible and honest way.
From 100 to 80 is the step they have taken. And what explains the name of Fitness Product 80 for the exhibition organized in London, at the Design Museum, which explains the outcome of his reflection. Essential...read more